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Chesil Motor Company

In 1990 Chesil Motor Company founded by Peter Bailey, entered the replica marketplace with the acquisition of the Street Beetle project from Chris Boyle. The Street Beetle was a good car but poor marketing meant that it never reached its potential. Peter put a lot of effort into marketing with well built demonstration cars, attractively stands at shows, effective advertising, tidy premises, good literature, lots of publicity (some of it outside the traditional kitcar press) and a very good sales technique.

This led to Chesil Motor Company becoming the leading manufacturer of Speedster replicas in the UK during the 1990s in terms of number of cars produced. Cars were sold both as kits and as finished vehicles. In 2004 Peter Bailey sold the company to Angus McCubbin and Jerry Bailey who then traded simply as Chesil. This company was involved in a number of expensive marketing programmes including an exclusive limited edition deal with Studio-G on the Speedster2 project in 2005. Chesil also had a major ongoing development programme, but like many small companies, Chesil Speedsters didn't have the financial resource to call on the outside services they perhaps needed.

Eventually, financal difficulties caused the Chesil company to be wound up in March 2007 and its assets were purchased by the Tygan Motor Company who planned to carry on production of the Speedster and Spyder replicas in a new factory and add further models to the range.

However Tygan itself went into administration in December 2008 and Peter Bailey was able to purchase the Tygan company and assets and relaunch the Chesil Motor Company. As of 2015 Chesil continues to make cars and kits from its new premises in Salwayash, near Bridport in Dorset. and claim to have reclaimed their position as the leading manufacturer of 356 Speedster replicas in the UK.

Through the years Chesil have sold more than 500 Speedsters in the UK, and have also built up a significant export market.

Chesil does have a website, www.chesil.co.uk/www.chesil.biz but this does not appear to have been updated for some time. For many months the contact page has said, "We are currently moving premises, so will update this page with our new address shortly" and their published email address: chesil@chesil.biz does not seem to be working. I think the prices shown on their website are also out of date (date shown is 2009), so it would be wise to contact them direct.

Their new address is:

Chesil Motor Company
Ash Lane Farmhouse
Salwayash
Bridport
Dorset DT6 5JA

and the published phone number is: 01308 897 072

Unfortuntely they have a reputation for not returning calls or replying to emails so you may need to be patient.

 

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